St Mirren Football Club has today launched a new strategy as we aim to be the best community centred development football club in Scotland.
Mission
Our mission is to be the best community centred development football club in Scotland.
Vision
Our vision for St Mirren FC is to inspire, inform and engage our community; to empower our people to perform to the best of their ability; and deliver positive outcomes for the future of the club, both on and off the pitch.
Our Partners
St Mirren FC is a majority fan-owned club through St Mirren Independent Supporters Association (SMiSA) and one of Scotland’s oldest and largest children’s charities, Kibble, which is a significant shareholder and part owner.
The vision of the club aligns to the ethos of SMiSA and Kibble, placing people and the local community at the centre of any decision-making.
Both St Mirren FC and Kibble have historical roots in Paisley and therefore the location and the people who live within the area are considered key priorities when measuring the club’s success, on and off the pitch.
Our Strategy
A strategic plan has been formed to support the development of the core vision and mission of the club. This strategy is based around Paisley, our community and our environment; People, our staff, players and supporters; and Performance, both on and off the pitch. The strategy will align the operations of the club with the overall vision, supporting growth, revenue generation and club development. The document will evolve and be updated as and when required.
Our Future
Change is never straightforward, and the change process requires a well thought out plan to ensure all stakeholders understand what changes are happening and why. In the past two years there has been significant change within St Mirren FC and it is fundamental for the future of the club that all those who are affected both understand the significance behind it, but are also willing participants.
