In October 2023 we set out our plan to support the development of the core vision and mission of the club with the launch of “Our Purpose” club strategy document. This impact report charts the progress we have made since the strategy’s launch, highlighting some key areas of progression within our key pillars and signposting some further development opportunities in our core mission to become The best community centred, development football club in Scotland.
Our vision for St Mirren FC is to inspire, inform and engage our community; to empower our people to perform to the best of their ability; and deliver positive outcomes for the future of the club, both on and off the pitch. Our strategy is therefore anchored on our key pillars, Paisley, covering our local community and environmental impact; People, development of our staff, players, volunteers and supporters; and our Performance, both on and off the pitch. These pillars align the operations of the club with the overall vision, supporting growth, revenue generation and club development.
This impact report highlights key initiatives, achievements, and future goals across these key pillars. It reflects on the hard work and dedication of everyone involved at St Mirren and serves as a roadmap for our continued growth. As we move forward, we remain focused on our purpose: to be a club that not only excels in football but also leads with integrity, purpose, and a strong connection to our local community.
This is just the beginning, and we look forward to continuing this journey with you all.
