Viral UK street food craze Salt & Chilli comes to a pie near you…with PIE SPORTS

Viral UK street food craze Salt & Chilli comes to a pie near you…with PIE SPORTS


Pie Sports are the undisputed icons of all things Pie…and they’re about to launch the latest viral taste sensation.

We give you…the SALT & CHILLI CHICKEN CURRY PIE, coming soon to a football ground near you or to your home with the Piemail service.

This frankly ridiculous product brings together the hottest flavour profiles in the UK right now.

Salt & Chilli Chicken is huge – and curry sauce makes it even better. So our pals at Pie Sports have devoted months of their lives to tasting and developing the ultimate pie. And that is what they have created. Chunks of rich, tender, flavoursome chicken, flaky, delicious pastry and just the right amount of sauce and spice to make a moist but structurally sound pie.

Pie Sports’ Joe Aitken – taster in chief – said: "At Pie Sports we love good simple food – and the pie is the ultimate example of that.

"The difference is we want to elevate it – make it the very best pie it can possibly be.

"All of our varieties were created with this in mind using premium ingredients, serious development and tasting and strict quality control.

"Street food is huge now and we wanted to give the humble football pie the same treatment street food traders have done with different global cuisines.

"We are really proud of the results and we hope everyone enjoys our latest addition, the very long-awaited Salt & Chili Chicken Curry pie."

Pie Sports are the country’s leading purveyors of quality traditional football pies, but with a twist.

Flavours cover many bases, from steak and gravy to the bonkers but brilliant kebab pie plus the vegetarian macaroni pie, the classic vegan and the brand new Salt & Chilli Chicken Curry.

They’re on sale at St Mirren from Pie Sports kiosks and you can order for Piemail delivery to have fresh pies sent to you at home, anywhere in the UK.

The Salt & Chili craze has swept the UK thanks to street food events and traders – with takeaways and even new specific restaurants opening serving only the viral food.

Joe has taken it a step further though, working with the crack chef team behind the scenes at Pie Sports, trying countless variations before settling on a winner – which also throws chicken curry into the mix.

We had to get this right as it’s something people are quite fanatical about – it’s one of the most popular dishes in the UK.

"People have a wow moment when they try salt & chili chicken with curry sauce, and of course a pie needs the perfect ratio of filling to sauce to get the right consistency.

"So we have delicious salt & chilli chicken, peppers and onions with curry sauce evenly mixed through it to give you the perfect bite every time with all the flavours working together.

"It really is pretty special – the guys have done an incredible job."

Pie Sports started life as a home delivery service during lockdown, before Joe and partner Paul Quinn came in to help develop the football ground side of the business Pie Sports Live, working towards having kiosks selling the premium pies at grounds all over the UK.

"A couple of friends started Pie Sports as a mail order service and Paul Quinn and I came on board to develop the football ground and general public-facing side of it.

"It’s been great – St Mirren and Partick Thistle came on board and have really helped us shape our service to matchday fans.

"Of course the dream is to have Pie Sports kiosks at every ground one day – and that’s what we are working on.

"It’s about making pies an exciting part of the day – they’re traditional but that doesn’t mean they have to stay the same.

"We will always offer the classics but we want to have something for everyone – including those who may not normally opt for a pie."

The Salt & Chilli Chicken Curry pie is on sale NOW at Piesports.com and at St Mirren for the next month.

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