St Mirren FC Official club partner, Utilita Energy, today announced a multi-year strategic marketing alliance with Live Nation Entertainment, the world's leading live entertainment and ticketing company that will see the company become an official partner of two major UK festivals:
- PARKLIFE, in Heaton Park, Manchester, scheduled for June
- V FESTIVAL, which takes place in August in Essex and Staffordshire.
An additional festival will be announced in the coming weeks.
Utilita will activate the partnership under a new sub-brand - Utilita Live - which will also see two Utilita-sponsored gigs during the year under that banner.
To ensure Utilita customers have a one-stop shop to the premium offerings for these selected festivals and gigs, Utilita launched a new website - www.utilita-live.co.uk - which will boast a string of offers, giveaways, money-can't-buy experiences and pre-sale tickets for its near 500,000 UK customers.
A new video ran today to announce the partnership - to see it, click here.
Jem Maidment, Head of Marketing & Communications, Utilita Energy, said: "Our growth has been one of the energy sector's major success stories in recent years and our ambitions are sky-high - now the time has come to really announce ourselves. We have an outstanding opportunity in 2017 and beyond to talk to a whole new audience - by sharing in our passion for music.
"We're thrilled to be working with the truly world class team at Live Nation. The conditions are perfect. We have trebled our customer base in just two years and expect to make an even bigger noise in 2017 - literally! For Utilita, this is a game-changer."
Paul Latham, Chief Operating Officer UK & Ireland, added: "We are excited to welcome Utilita to the Live Nation family and provide their customers with unparalleled access to some of our greatest festivals in the UK.
"We are confident Live Nation will help Utilita connect with new audiences, deepen their relationship with pre-existing customers and transcend their brand even further."
For more information please contact:
jamesheyes@utilita.co.uk or jemmaidment@utilita.co.uk or call 07464 480413
